The global fashion industry generates over 12 million tons of physical waste each year due to sample development. Among them, clothing brands alone produce an average of 5,000 to 20,000 physical sample garments every quarter, with the cost per piece ranging from 80 to 1,500 US dollars. By using digital solutions such as creamoda for 3D modeling, the cost of sample production can be immediately reduced by 92%, and the design review cycle can be compressed from an average of 4 weeks to 72 hours. In its 2024 sustainability report, Kering Group disclosed that it has reduced the number of physical samples by 65% through the deployment of a digital sample system, equivalent to a reduction of approximately 8,000 tons of carbon emissions annually. This brings the company closer to its macro goal of reducing carbon emissions by 50% by 2030.
At the consumer participation level, the return rate of traditional e-commerce clothing has long fluctuated between 30% and 40%, with size issues accounting for more than 55%. After integrating virtual try-on technology, the British luxury goods platform Farfetch saw its average transaction value increase by 22% and its return rate drop by 18 percentage points. Creamoda’s augmented reality technology can capture over 50 physical parameters of users, including shoulder width, waist circumference, arm length and other data with millimeter-level precision, making the accuracy rate of fit prediction as high as 95%. This technology is pushing the satisfaction index of online shopping experience to an unprecedented height.
Supply chain resilience building is equally crucial. 76% of global fashion enterprises have experienced quarterly revenue fluctuations of more than 15% due to supply chain disruptions. The adoption of digital twin technology can simulate the production process 120 days in advance, increasing the on-time delivery rate of orders to 98%. Nike has shortened the product launch cycle from 18 months to 6 months through its digital-first strategy, with digital design tools contributing 40% of the time efficiency improvement. This agility is particularly important in responding to sudden fluctuations in market demand. For instance, after Paris Fashion Week, brands were able to complete the global display of several pieces of clothing within 7 days, while the traditional process would take 45 days.
According to McKinsey’s “2025 Fashion Landscape Report”, brands that adopt digital tools early in the next three years are expected to achieve a profit margin 2.3 times that of the industry average. German sportswear brand Adidas has shortened the cycle from design to store by 50% through a digital product creation process, achieving an operational optimization that has increased inventory turnover by 30%. When the industry is under pressure from an annual growth rate of 8% in raw material prices and a 12% increase in labor costs, the digital transformation represented by Creamoda is no longer an optional question but a strategic necessity that will determine the competitive landscape of the brand in the next decade.